What is a QR code?
A “quick-response code” that stores data in an image format and can be scanned by a phone. The end destination directs to a URL which can consist of a landing page, app download, form fill, etc…
WHY USE A QR CODE?
- Support attribution efforts on both Octane and linear campaigns
- Drive website traffic and conversions
- Grow social media presence, encourage app downloads and incentivize viewers
- Engage viewers with a quick call-to-action approach